Lakme Absolute Makeup Launch at LIFW

Girls!

As some of you know I was at Lakme India Fashion Week last Sunday for the launch of Lakme's new range of Absolute Makeup. It took me a while to get to this post as I was travelling this week.

I don't have a lot of pics from the event as I forgot my camera at home, but I have a few pics I took with my cell phone.

So here is what I gathered about the new launch from the Lakme MD & their Brand Manager

The glosses

1. It'll hit the stores around 1 to 2 months from now.

2. The price range for this is around 450 to 750 Rs. approx

3. They have a ton, & I really mean a ton of colors in the lip range. They have the long lasting creme & matt lipsticks, the liplast shades (in both matt & shimmery shades) as well as the plump & shine glosses. The browns are much lesser this time, and they have a lot more of pinks, berries & peaches.

4. They may launch a concealer as well with this range.

5. They are launching baked blushes in about 4 shades, plus a bronzer & a highlighter as well.

6. They have baked eyeshadow duos in 3 colors. They seemed a bit chalky to me, but then the light there was awful, so I will give these another chance.

7. Everything is pacakaged in this metallic silver look, which I guess is to give it a professional look. I dunno, I didn't like it much tbh. I would have rather this be black with red or even fuchsia pink accents & lines or else with a tweed design.

The liplast - love the huge range, matt & shimmery! so many colors :)

They had a MUA over there offering makeovers, not that she was bad or anything, but I wanted to play a bit with the products myself. I tried the following products

These are some of my first impressions about the range, (mind you - these are after a single use, they might change later)

1. The mascara Flutter Secrets Dramatic Eyes is quite nice, it darkens lashes & gives them some length & volume but nothing OTT. It dries quickly & seems to be water & smudge proof.

2. The Absolute Eye Chromatic Baked Eye shadow in brown - bronze is really nice. I used the bronzey darker shade to define my crease as well as smudged it a bit under my lower lash line. It went on quite smoothly and blended quite well. Staying power was okayish. It faded a bit over time. 

The lipsticks

3. I next tried the long lasting matt lipsticks, in a pinky - brown shade. It was intensely pigmented & went on very smoothly, but after a while it seemed to dry out a bit & my lips felt weird & dry. I wiped it off then & tried a fuchsia pink shimmery lip last (this is a liquid lipstick - you apply it with a brush), and I fell in love with it. It went on smoothly, didn't feel dry even after 3-4 hours, it shone & shimmered like a gloss but lasted like a lipstick. Post dinner I had a pink tint. But I did apply a bit of lip balm before I used the lip last. Just FYI. 


4. I even tried a bit of the Mattreal Skin Natural Mousse, but on my arm. I didn't wanna take off my base to try it. It seemed to go on smoothly on my arm, but it felt a bit dry & silicony - too slippery. But it may not feel like that on the face, so I'll reserve my judgement. 

The baked blushes

Kareena was there for the launch and she was looking amazing, I was stunned when I saw her. Her makeup was great & I loved her dress. Luckily I got the chance to interact with her during the Q&A round. By then I had been staring at her for a good 15 minutes & had started to act like a dumb stuck fan :-P


When my chance arrived, I first complimented her on her impeccable makeup in movies & otherwise. I then asked her "Which is the makeup product you love the most, and the item/product you hate the most & why?". 


She answered: "Kohl liner is my favorite makeup product, as for least favorite.. Hmm, I use all makeup items everyday as my profession demands it, plus I am a girl & I love all makeup products by default, so I can't really hate anything!".. I thought it was diplomatic, but oh well. :-P

The bronzer & highlighter

I had a really fun time there, I loved trying out the products & I must thank my very dear friend Speaking Chic. She is a fashion blogger and was a part of the media covering LFW. She was nice enough to take me around & show me all the hot stops - the model's green room, the designer stalls, plus the hottest gossip of LFW also!! She also introduced me to Cory Wallia who the the MUA with Lakme. I found him very humble & down to earth. 


I hope you enjoyed reading this, as I did have a great time at Lakme Fashion Week. Now I excited await the release of this collection :-)


Btw, what is your favorite makeup product? And the one you hate the most & why?


My favorite makeup product is the eyeliner. If nothing else, I always have eyeliner on my face. Maybe it's because that was my first ever makeup item. I purchased it when I was 21, it was a Lakme twist up bronze eyeliner. 


The one I hate the most has got to be bronzer. I can hardly ever find one that doesn't make my face look muddy & like I need a wash. Even if the color is a little cool toned like a plum brown, I have to be careful to apply the tiniest amount (I think two molecules is my limit) or else I look like a toast. 


Don't be all diplo like KK, tell me.. what d'ya love & hate?