Below are some of my observations.
1. Indian women are obsessed with fairness. Period.
Most Indian women only care about being fair. Since we are a hot country, with loads of intense sunshine, women not only have genetically higher melanin but also get tanned way too easily. To get rid of this we will try anything, from Fair & Lovely to turmeric-besan paste to simply applying plain talcum powder (yea! white powder just pasted indiscriminately on face to make you look like a vampire) or a foundation shades lighter than appropriate.
The definition of beauty in the Western world is linked to anti-aging, but in India, it’s all about being two shades lighter. Skin-lightening products are by far the most popular product in India’s fast-growing skin care market. Half of the skin care market in India is fairness creams, and 60 to 65 % of Indian women use these products daily.
FYI: Lightening products can damage the skin if they are overused, dermatologists say, particularly if they contain hydroquinone. The compound reduces melanin but can leave permanent dark spots in high doses.
2. Indian women don't really care about anti-aging treatments
Or atleast not until it is too late.
It is very well known that the best anti-aging treatment is prevention.
Use it right, & start early.
Most Indian women don't start on any such treatment until way past their 50's, by then the skin has already been damaged from inside. There is little that can be done then to stop the external signs of aging.
Most Indian women have extremly dry skin, sun spots and sagging skin. All of which can be easily prevented by using a good moisturiser fortified with anti-oxidants such as Vitamin C & E.
Since India is such a sunny place, photo-aging is a real contributor in aging skin. The sales of sunscreen however are abysmally low as ever.
3. Indian women think Make-up is just occasional wear. Like Lingerie.
Most of them step out of their homes without any make-up. No eyeliner. No lip-color. Plus there is complete lack of skin care.
4. Indian women still apply make-up like they did in the 80's
And the few times that they do apply it, here is how they do it.
1. Apply tons of foundation 2 shades lighter than actual skin color. If imported to not suit our skin tone, all the more better. Check
2. Carefully coat every inch of face with foundation, but leave neck absolutely bare. Check
3. Lip liner 2 shades darker than lipstick. Check.
4. Lips lined way outside the actual lipline. Check.
5. Take care not to blend lipline & lipcolor. Check.
Image by toilette via Flickr
6. Only eyeliner to be used is black, in copius amounts. check.
7. Apply white talcum powder on back & neck.
There you have it: after a few hours a pasty orangish looking face, with lips outlined and color missing on the lips (beacuse it was not long-last & we ate it all during lunch). Black eyes lined top & below for a goth look.
I am amazed at how there has been little updation in the colors or styles of make-up.
I believe that Lakme today sells the best make-up line in India. Highly affordable. Very good quality. Amazing shades that match the trends internationally. and suited to Indian skin tone.
I feel that women tend to stick to their old routines because of the following reasons:
1. They apply make-up so sparingly that it lasts for years all together. So they use the same shades for like 10 odd years or so.
2. They don't want to throw away their products, even if they are out-dated
Maybe Lakme could do a simple return your old cosmetics and buy new Lakme ones at 10-15% discount, to provide an incentive for Indian women to update.
What they would do with the old cosmetics, I have no clue. Maybe they could be donated to open a meusem of make-up through the ages.
Have you observed any such trends yourself? Do write in your opinions, comments or observations.