Why is MAC so expensive?
Image via WikipediaToday seems to be rant day against expensive cosmetics. My earlier post was on Forest Essentials, & now this one is on MAC.
As a beauty & make-up blogger, I try to keep up with world-wide trends by reading up fellow blogs. At any given point of time, one or the other is raving about some limited edition MAC or De-sqaured MAC or some such product. Which is great because it seems to me that the company has a very huge selection in terms of colors for eyeshadows & lipcolors, plus they are highly pigmented.
But the truth is a small pot of eyeshadow or one of their very popular lip gloss costs close to Rs. 1000/- here in India. Which is quite expensive. Just to give you a perspective, Lakme Eye Shadow Quad (that has 4 shades) costs Rs. 350/-. & cheaper versions such as Stars Cosmetics or VOV retail at Rs. 100/- a pot. So essentially MAC costs about 10 times more!!
I suppose it is ok for people running parlors to buy these as they recover the costs from their patrons, but what about normal people like you & me? Does MAC figure in recession when pricing their products?
I am not sure how well MAC is doing here in India. They have only one store at Juhu, and most of the time it seems deserted. In a country like India, where make-up & skin care are still thought of as luxury items, I really don't understand how the marketing managers at these companies plan to increase their market penetration & share by pricing their products like luxury items.
In fact it would be really great if MAC came up with trial packs, at least that way I could figure out what the fuss is all about.