Beauty and the Bullshit

I must share this with you, girls! Head over to this blog called Beauty and the Bullshit.

Written by a girl who actually works in the cosmetic industry, she gives a shocking peek into what really goes on in these cosmetic companies. She not only helps us decipher what through the senseless claims of companies (like "Ophthalmologically tested" - what does that really mean?) & why do our favourite products get discontinued.

Honestly, I was a little shocked when I read it. But then these companies are here to mint money & if we as consumers get fooled, it is only up to us to educate ourselves.

In fact that was one of the reasons I started to write this blog, way back in 2008. I got sick & tired of our Indian companies taking us for granted, shipping us sub-standard stuff at exorbitant rates. There was no voice of the consumer. No one letting the companies know that you need to give us our money's worth.

Today there are a lot of blogs, people write for their own motives. Some people write just for free products, they start a blog & go begging contacting companies for freebies, writing positive reviews in order to ensure that they continue to receive the brand's patronage. They judge their success upon the parameter of how many brands contact them & the freebies they get. Each to his or her own, whatever makes them happy.

But there are also some bloggers who are still honest, their earnestness & passion for makeup reflects in their blogs & their priority will always be their readers. It is these bloggers , I believe, who will make an impact in the long run & change the way cosmetic companies treat you as a consumer. Beauty and the Bullshit is one of those.

Thanks for reading!