Nivedita had requested me to compare Jordana single eyeshadows with the Maybelline Chai Latte quad.
I think the following single colors from Jordana kind of correspond with the Maybelline Chai latte quad
Lid color = Jordana Café Latte
Crease = Jordana sunset
Outer Corner = Jordana Double Expresso
Brow Bone = Jordana Crème De La Crème (it is slightly lighter)
Pigmentation: Definitely Jordana. I find the Maybelline quad very sheer & low on pigmentation. While that may suffice for a quad full of purples or greens eyeshadows, it doesn’t work for me when it is already neutral to begin with. I *have* to use a primer/base with Maybelline. Jordana doesn’t need one compulsorily – though it does last longer (read 9 hours) when used with a primer.
Performance: I don’t know if Maybelline creases, becauses it rarely lasts longer than 2-3 hours on my eyes. Jordana definitely wears longer – it stays on my eyes for upto 5-6 hours without creasing.
Formula: The Jordana eyeshadow is definitely smoother & silkier when compared. It glides very easily onto the eyes & blends just as easy.
Price: Maybelline is cheaper – 4 colors for some 220 odd bucks. While in Jordana each eyeshadow costs 190. They used to be cheaper earlier - Rs. 129 - that is when I picked up most of my collection. I got the last two - Toast & Hot Cocoa for 190. Of course quantity is greater in Jordana.
My pick: Definitely Jordana. Doesn’t make sense to pick a quad that barely shows up on me. But if you are on a tight budget - then I guess maybelline it is.